Search Engine Optimization is the most essential element for long term success, and if you have desire to succeed in your online business there is no way you can avoid this issue.
Search Engine Optimization (SEO) may look like rocket science to you, but there is nothing simpler than that and I will share with you the basic element that you should look at your webpage and improve your ranking page in search engines.
The idea of optimizing your website is to attract more targeted customers who will be more likely to buy from you. The higher your page comes up in search engine results, the greater the traffic to your website. That’s what search engine optimization is about.
Nearly 85% of people looking for information on the Internet find websites through search engines such as Google, Yahoo, and Bing; and the higher your search engine ranking the bigger the number of visitors to your site.
Just by making a few changes in your webpage you will see improved rankings quite rapidly. When we start to optimize our webpage the most important elements are: Title, Meta tags, Keyword density, Webpage Content and Link popularity.
The first item to examine in your webpage is the title of your homepage. In HTML code the title looks like this: <title> Your Page Title <title>. When search engine robots (like Googlebot) visit our page the first element they read is our title page. In order to increase search engine rankings of your webpage there are some elements you should respect:
- main keywords that we are targeting should be included in title;
- avoid very long strings of keywords, keeping them to 4 – 5 words or less;
- avoid repeating keywords more than once in the title bars;
- make sure that identical words are not next to each other;
- divide keywords with “|”; do not use “and”
- don’t use fancy titles like “welcome to best…”
Based on this your title should look something like this:
<title> How To Make Money Online | Make Easy Money </title>.
So we are using two main keywords in our title; and keywords are separated by “|”.
Next element to examine is called “Meta tags”. This may sounds more science fiction, but it is just a simple code. Meta tags do not have effect on search engine ranking, but is worth to optimize them in proper way. When optimizing our page we should look at “meta name=description”. As I said this will not help in search engine ranking but is what will people see when they find our page and this will be like hook for our visitors. You know every time we do a search for something on internet the results will be organized in this order: Page title, Description and last one is Link to that page. And there is “the description” the main element that makes as to visit that page.
Elements to consider when writing a description for your page:
- Keep it short, no more than 160 characters;
- use some keyword in descriptions but do not repeat them
- make it attractive; let say – the easiest and fastest way to lose weight with healthy diet.
The next item is your website content – Search engines will look for unique content. Your site can have 15 pages but if all of them are copy you will be ignored. When writing your webpage, try to make it unique. Beside this, very important factor will be how often you will update your site. Search engine robots will ignore your page if you do not make change on regular basis. Avoid using pictures. It’s true that “Picture is Worth a Thousand Words” but to achieve a high ranking, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
Keyword density – represent the percentage of keywords on a web page compared to the total number of words on that page. Keyword density can be relevant factor in determining whether a web page is relevant to a specified keyword or not. Today is keyword density is a minor factor in the rankings but if used in wrong way will cause a web page to be penalized. Many SEO experts consider the optimum keyword density to be 1 to 3 percent. Using a keyword more than that could be considered search spam.
Things to consider when using keywords in webpage:
- use at least one time your main keyword in < h1 > header tags of your page
- use at least one time in < h2 > header tags
- do not overdo it because you will be penalized for that
- try to use keywords in the logical way
- Once in the web page – bold, underline, or italize some of the keywords;
- use keywords in < alt > image tags;
Link popularity – The most important element for your site to rank high is how popular is our site in web community. All search engines use link popularity to rank your website. In simple words link popularity is the number of other web sites that link to your homepage. The more links to your website, the higher your search engine rankings because search engines think that your web site must be important if other web sites link to your site.
The number of links alone is not enough to improve your ranking, it’s also important that the other web sites are related to your web site. Links from unrelated web sites can hurt your web.
How to increase link popularity – make a search for websites that are related to your site and send them an email with a Link exchange proposal. In that mail you should include
- Title – the main keyword you are targeting
- URL – your domain. Com
- Description – what is your site about?
Usually webmasters will accept to exchange links, but if your first attempt fail do not be disappointed there are plenty of webmasters waiting for.
In conclusion – search engines use the following factors to determine the rank of your web site: Content of your web site and the number and the quality of links to your web site. Your web site must have both if you want to get good results.
Search engine rankings are extremely important for a successful Internet marketing campaign and making small changes listed above you can boost your rankings in couple of weeks.
Remember, the higher your search engine ranking, the more quality customers which mean more sales.
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Shain Morina is an active internet marketer, making full time income from internet for almost ten years, and in same time helping others to succeed. If you are struggling to
Make Money Fast you can profit from my "Six Month of Free Consultation". Everything that you need to know
How to Make Money Fast I am ready to share with you.
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